Before you hire an SEO Content Writer
When someone claims to be an SEO writer, what does he/she really mean to say? And why is SEO writing important for your business?
The following write-up will break down the myths of “SEO-Writer” to help you with hiring the better ones.
SEO-writing is a term that sounds lucrative and has some capability of pulling website owners or businesses magically.
Many even drool by fantasizing a stack of people jumping onto their websites, accessing, staying on pages for hours, clicking ads after ads, and generating loads of heavy bucks. YOU ARE BLOODY RICH, DARN!
Just one step away from those fantastic happy moments; all you need is to hire an “SEO content writer”.
In reality, It’s a tough way to choose that one better SEO-content writer. You’ll find numerous good SEO writers on the freelancing marketplaces. But it’s important to identify them when there are many averages and bad ones around.
For that, you need to develop an eye to tell the good and the bad ones. Don’t ever get overwhelmed by adverts.
SEO is a technique of bringing traffic, not necessarily the SEO-content you get from an SEO- WRITER has to be a good piece of writing
Well, when a content writer offers you SEO-writing, that generally means the person will provide content that can rank higher on search engines and reach out to a bigger audience. But you need to understand this, the ultimate goal of your business is to make money.
Let me give you a simple example. You own an ice cream shop. You advertise, shout out saying you sell amazing chocolate-flavored ice-creams. And out of curiosity, people decide to visit your shop, but they don’t trust you yet. They are likely to grow some faith in you. They want to test your business by tasting your product.
And what if they find your amazing chocolate flavored ice-cream’s taste awful and not even closer to what they thought it would be?
Now, when I say good writing, what does it mean actually? Well, you hear a lot of grammar folks defining grammar and punctuation error-free writing as good writing. That’s not entirely true. Good writers need to have the ability to hold the readers’ attention through their words.
A good writer who knows an audience better, can play with words with fun, and provide the audience with the exact stuff they need. For that, a better content writer needs to have the ability to profoundly research the audience and the topic of the writing.
To hire a good writer, first, ask them to show their previous works, and check out whether those provided samples have these below elements or not.
What to check in provided writing samples?
Structure
A good SEO writer will always structure the article attractively. There is no one standard for structuring content, still, there are some basics and it completely depends on the types of content you are working with.
If you want to check more thoroughly on different types of content, and how their structures and types should be, you can read the bestseller book Everybody writes by Ann Handley (Buy the book from Amazon). This book covers almost all types of content writing, and as a buyer, this book will definitely help you with identifying a content writer according to your need.
Creating a great structure based on the target audience that provides the readers to read with comfort and with more fun is important. Learn to identify the good and the bad structures of a writing piece.
A well structured content contains :
Headings and subheadings set properly.
Thin paragraphs.
Shorter sentences and easy sentence structures.
A tone that set based on the target audience
Images with alter texts
persuasive meta-description
A conclusion
Keywords
The nucleus of any SEO content is the keywords. Good SEO content will always have these characteristics in terms of setting keywords.
Main Keyword set on the title
Keyword set on the intro. (best if set within the second line)
No keyword stuffing
Keywords set naturally
LSI keywords
No unnecessary traffic generating high-volume irrelevant keywords
Other features to look at in an SEO-content
And also the catchy Title, that one amazing traffic’s attention-grabbing first line (the hook), detailed information described with a great rhythm, sentence format that comfortably pushes the readers to check out the following line, and of course that one soothing ending.
Few last words
At the end of the day, it’s your audience who’d be paying you. So, before you hire any so-called SEO-Content writer, I’d personally suggest you to assess your competitors, read their content, scrutinize the reader’s intentions, your target audience’s characteristics, and so on.
Make a meticulous outline of what type of content you need to publish next and hire a writer accordingly. This would help you with not to skip the excellent writers and as well as not to hire the wrong ones. Resultantly, you will be able to keep your website’s bounce rate low in the future. The lower the bounce rate , the higher the conversion.
Try to nourish the good writers by paying them well. Inspire them, suggest them, and be friendly to them.
And most importantly, be a good reader by growing a technical eye before achieving the golden falcon of the secret chamber.
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